The Evolution of the Music Industry.
Treatment by Team Awesome Productions.
The intention of this informative documentary is to highlight the evolution of the music industry.
To achieve this idea we will be interviewing a variety of Artists from 4 different generations with a series of identical questions.The interviews will show varying opinions and experiences from people who were a part of the industry at different times. This is to demonstrate the positive and negative changes that have influenced the music industry, as we know it today.
The themes investigated will revolve around the topics of the Artist’s journey, moments that changed music, band integrity, online sales and commercialism. These topics will be brought up through a series of questions asked in each interview (maximum of 10).
Some sample questions are:
• How did you get your break / What was it that drew you to music?
• How has the music industry changed since you have been a part of it?
• How has file sharing and advertising affected the industry?
• Where do you see the music industry in ten years? All the questions are fairly generic but are asked only to prompt and guide the interviewee. The interviews will be filmed as a Q&A but in the final cut it will be presented as the Artist’s response only.
The second part of this documentary is on the street interviews with the consumers. We intend to establish the consumer’s buying habits, how often they go to live shows, and question their morality of illegal downloading.
Our overall message is support your local artist, go to gigs, buy their music.
The Opening and Closing credits will contain a monologue over a montage with examples of music and band videos reflecting the ever-changing landscape of the music industry. All Videos and Artists will be credited.
The Evolution of the Music Industry will be distributed online through TubeMogul.com.
Working title:
* The Evolution of the Music Industry
* Australian Music Industry
* File Sharing in the Music Industry
Target Audience
The target demographic ranges from 15 to 40 due to the spread of generations and genres of music. The target is also larger due to the different styles of music that can fit many tastes. We want to have a solid audience between 15 and 30 but focusing on generation X and Y music. We also have music producers and bands such as Ice House that will cater for baby boomers. One line synopsis: The exploration of the evolution of music and the way musicians share their music by contrasting answers from different generation of artists.
Tag line options:
* Generations of music affect us all
* The affects of file sharing in the music industry.
